Cabot Westside Clinic is part of the St. Luke’s Healthcare System and located in downtown Kansas City. Cabot is a non-profit clinic whose aim is to provide healthcare to anyone who needs it – regardless of age, gender, race or financial ability to pay. Because of this, they need a donation system in place that they can use year after year to raise an additional $100,000 + each year, above what they currently receive.
Helping our downtown neighbor Cabot do this, is important to ourselves and Meers Advertising, our partners on this project. We tapped into our local Kansas City photo and video partners to do a professional video, a commercial photoshoot, and to help us with an email campaign. We designed and created all the digital and social assets, such as new online social media profiles and downloadable assets people can use to help spread the word about this special clinic and their contribution to Kansas City. We established the social presence for Cabot on Twitter and Facebook. We also tracked results and reach as part of this donation campaign.