Publishers Clearing House

Publishers Clearing House

Publishers Clearing House does neat contests and promotions online at pch.com where users can win prizes or order merchandise at deep discounts.

What drives this contest website is a pretty complex application on the backend that product marketing people use in-house to build pages of promotions and offers. We began with a User Experience Evaluation which then led to a consulting agreement to redesign the site and make it easier to use for the marketing folks, which were struggling with the existing application.

We reorganized the application sections, created a new visual design and altered the taxonomy and copy to make it more user-friendly for the non-technical marketing folks that use it, then provided the Photoshop files with developer notes and worked with their team as they coded the redesign.

See Developer Note Sample