When Purseblog approached us, they had 4 different themes on 4 unique sites, and a forum that is well populated, but no umbrella brand for all their assets they daily contribute articles and photos to. We were asked to create a consistent brand across multiple blog assets and recommended a unifying network site to connect all of the fashion and accessory blogs together in one cohesive Purseblog Network.
Purseblog has used fashion illustrator Katie Rodgers in the past, so we wanted to build the new brand identity around her wonderful sketchy artwork. We used Polyvore to create ensembles of colors, textures and themes that we wanted her to work from, and she did a beautiful job of bringing these accessories to life in her unique style.
We randomly presented different backgrounds of textures such as alligator and snakeskin used on purses that you can’t see well here. We also have a “network feed” widget that brings all the different sites together and let’s you filter content based on purses, shoes, celebrity fashion, discount designer purses, etc. in the sidebar, that is consistent on every site as a way to integrate the blogs. We also designed randomly presented footers that are ads for in-network features, such as joining the Purseblog Forum or signing up for email newsletters. The uppermost, thin header is another integration and consistency element that lets visitors hop easily from one site to another, always being able to get back to the one they visit most frequently. We also condensed hundreds of links to categories and other sites in a tabbed sidebar section (Brands, Categories, Friends) to make this information accessible without taking up tons of space on the sidebar.
Unfortunately, we were not responsible for launching these custom-developed themes that utilize the WPMU technology for multi-sites, and they have never been put in place, so all we can show you currently are screenshots of what we designed and developed.