About Us


Kristi Colvin, Chief Experience Officer
(and Sprint Triathlete)

Designed to Sell
Since launching her first web design firm in Houston in 1997, Colvin has worked with a range of clients throughout the U.S., Brazil and the United Kingdom.

Kristi’s portfolio includes work for small businesses (Like Minds, Quickie Chick, Meers Agency, Broadsuite, Inc.) to larger brands with lots of fans and users (Sporting Kansas City, Kansas City Chiefs, John Deere, Home Depot, Sourcefire, Visual CV.) Colvin has extensive experience designing enterprise software in the oil/gas and security sectors for firms in Houston, Dallas, Boston and Washington DC. Product line design and integration is a specialty she can bring to your large-scale, complex UX projects. Or… she can create an over-the-top brand that features a fishnet-wearing dog with her stylish llama pal, like this one.

Colvin’s eye for appealing design and talent for UX that gets inside your users, readers or prospects heads will have you wondering why you ever thought building your own brand was a viable solution for growing your business.

Find Kristi Online
Twitter | Facebook | Linked In | Instagram

Exciting news! Fresh ID has partnered with Meredith Rigdon from Narrative Strategic Communications for a new service called ID & Spin! This will positively affect current clients and prospects, as Meredith brings her skills in PR, content marketing and digital campaign experience if needed. You can check out our new landing page platform and site at idandspin.com.

Meredith Rigdon, Chief Content Strategist
(and Half Ironman. that showoff!)

Content & Strategy That Leads to Action
It all started in second grade when Meredith won a Young Author’s contest hosted by Clemson University. Call it fortune telling, but you could say a career was born.

After earning her tiger stripes at Clemson as a Marketing major, she went on to work with some of the world’s most beloved and well-known brands, including Merrell Performance Footwear, Michelin, Sealed Air, and Trek Bicycle. She is also the secret sauce behind the persona of many regional brands, like Atlanta Cycling and Swamp Rabbit Inn. She’s even ghost-writing a book for a client! (But we can say no more. Shhh….)

When Meredith isn’t out on her beloved hot pink bike coming up with the next big idea, she’s hard at work for her clients. Her natural drive for results and unmatched competitive nature are quite the match for creating your content strategy.

Find Meredith Online
Twitter | Facebook | LinkedIn | Instagram

Kristi’s work was instrumental in creating the unique branding of the Pentasafe product suite. Kristi worked with the entire organization, including product development, marketing, communications and fulfillment to create a consistent user experience. There is no doubt that this added to the value of the entire Pentasafe brand, reflected in our acquisition in 2002.

She also added tremendous value to our products by establishing and running our user experience lab. For the first time, developers got to watch their products being used by customers. This is a powerful experience that motivates them to change the functions of their products. It is much more potent than saying “marketing told us to do it.” It also sent a great message to the customer, letting them know that we valued their input. It was a great experience.

Dave LinemanInformation Shield (formerly with PentaSafe)