On Tuesday, May 2nd I got to attend the American Marketing Associate of Kansas City’s 2011 Seminar at Avila University. Here is my quick overview and favorite tweets from the seminar!
The American Marketing Association of Kansas City invited students, AMA members and curious professionals alike to the 2011 Seminar “The Power of Like: Facebook and Social Media Panel”. Emceed by John Holt of Fox 4 News, the panel consisted of Brad Keown, Regional Marketing Director of Facebook, Randall Brown, Global Director of Digital Strategy at Gatorade and Jonathan Busky, Senior Director of Sales Innovation & Marketing Solutions, Cafe Mom. They provided the audience with their expertise and opinions about how social marketing is influencing today’s marketing world.
As an attendee, it was a great pleasure to listen to the panel give their examples, advice and tips that could benefit any size company, whether it’s a large brand like “Gatorade” or a small business around the corner. Being strategic, transparent and authentic are keys to social media success for any size company when building relationships with your audience. Create brand advocates online who become your biggest cheerleaders and who will influence their friends and connections by sharing their personal experience with your brand.
Knowing what your customers say and do for you online can help you develop your own strategic plan regarding social media. Know what they are saying, where they are saying it, how they are saying it and then reward them for what they say. Build relationships that are based on trust by being responsive and honest.
With the hashtag #amakc2011, attendees tweeted some of their favorite remarks, here a few that I really liked and think you will enjoy: