Dick Clark Productions, this post is dedicated to you… but you are far from the only guilty culprit in this matter. Please listen to this marketing message, courtesy of Fresh ID:
Let people embed your damn videos.
Seriously, it’s simple math. What’s one of the hardest things to do, from a marketing perspective, since everyone has some sort of budget limitation? (Tell us, Kristi, what???) KEEP your brand in front of people. Well, guess what? The tweens, baby boomers, companies, consultants, grandma’s and other folks who…
- Like your video clip
- Think to embed it
- Do embed it
- Share it with others (happily!)
… are not trying to rip off your content. They are SHARING it. For FREE. Helllooooo????? The lights in your eyes look like they’re on, but apparently there’s no one at home.
Why the rant? I wrote a personal post this morning, saying buh-bye to 2009, and was inspired by Jennifer Lopez’s “Louboutins” for the farewell song, so I embedded a clip from last night’s Rockin’ New Year’s Eve, where she performed it along with a few others. It was very cool. I check my blog just now, several hours later, and am informed that Dick Clark Productions has deemed this a copyright violation so they won’t allow the clip to be embedded. Blah.
So instead of promoting Dick Clark and how fun his event was last night, I’ll be promoting The Ellen Show – she also performed it there. It doesn’t quite match the festivity of last night, so I’m a little disappointed about that, but whatever.
And DCP, I won’t be linking to your clip. Tit for tat, my friend. I hope you will wake up sometime in this millenium – you and your worried, paranoid friends, and start to understand what it means for your message to be spread far and wide, crossing global boundaries, across the internet. You can tell who’s embedded the clip, I believe, with analytics, so geeeez… what is the big hairy deal?
It was so nice to see Dick Clark, the man himself, at the festivities with his wife and giving his closing remarks. He has been part of my life since I was born. Grow along with me and millions of others, Dick! Leave a legacy of adapting to change and continuing to be a great, passionate promoter of talent and performers. At least think about it.