Kristi’s work was instrumental in creating the unique branding of the Pentasafe product suite. Kristi worked with the entire organization, including product development, marketing, communications and fulfillment to create a consistent user experience. There is no doubt that this added to the value of the entire Pentasafe brand, reflected in our acquisition in 2002.
She also added tremendous value to our products by establishing and running our user experience lab. For the first time, developers got to watch their products being used by customers. This is a powerful experience that motivates them to change the functions of their products. It is much more potent than saying “marketing told us to do it.” It also sent a great message to the customer, letting them know that we valued their input. It was a great experience.