I just read a short but great article on mobile app branding and the approach you need to consider before going to market. The 12 lessons mentioned in the article:
- Apps must be real-time
- Make it easy for consumers to pay
- Integrate feedback quickly
- ‘This is not the wired web’
- People will pay for value…
- …But free works to drives sales for your endemic product
- Apps need to be part of an integrated message
- Utility, frequency and viral distinguish long-term success
- People find apps through other people
- Use existing assets to market your app
- App marketing needs to be targeted
- Don’t discount the iPod Touch
For details, case study examples and to read the whole article head over to Advertising Age.
