John Deere & Chip Foose
In an effort to share the Chip Foose Big Buck 4020 unveiling with all the employees who worked so hard to bring the campaign to life, John Deere decided to host their first live online event ever from their press conference at the Commodity Classic. The event was watched from all over the world and resulted in articles being written about the one-of-a-kind tractor in Germany, New Zealand and England. The live and recorded video had thousands of views from across the globe, and was the most watched video on AgWire in 2010.
We did work on the Big Buck 4020 campaign with BCS, Deere’s agriculture PR firm, and helped organize the event online. Our team also ran the event remotely, working with camera crew and Deere staff on the ground and spreading the word online. One of the highlights of this event (for us) was when Chip Foose thanked Fresh ID!! The whole office swooned.