Uptight

Uptight

Uptight Corporation invented an ingenious hook that when secured to the ceiling or wall, locked to protect your bike, lawnmower or whatever large item like that you wanted to prevent being stolen. We created the brand identity with a retro feel, sales kit (salespeople went to stores like bike shops in person to sell the hooks), invoices and other business forms.

For the packaging we needed a very heavy chipboard that would hold the hook, and found a company that could print on or seal the printed design for the front and back to chipboard that was heavy enough to stay in place when hanging on a wall display. We all liked the end result!