I received a new book called Socialnomics and am still reading it, so I’ll talk more about that after I’m done. This video created by Erik Qualman, the book’s author, about Social Media ROI examples is such a wonderful, fast overview to this topic I wanted to share it with you. The book and information is a wonderful companion to Olivier Blanchard’s social media ROI content and I’m excited to dig in deeper.
From Facebook to YouTube to Twitter, the opportunities for promotion and the results from using social platforms and simple word-of-mouth sharing can range from a nice addition to a significant difference in your bottom line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when he states:
“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media… The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.”
You’ve got to be willing to play, to play. That should be your mantra if you are currently not using social media for sales and promotion, and are considering getting into this new medium of marketing.
We have entered the Age of Personality. Over the next few months I’ll be talking a lot about what that means in the social media space, and how you can uncover and share your own unique voice and personality in a way that will bring better results when using social media channels to talk to customers and prospects. In the meantime, tell me about your social media successes and what you’ve seen in the numbers if you’ve entered this arena. Share your stories in the comments with us!