Ran across this great set of slides posted on Twitter by @mikesansone from his blog, www.converstations.com. This is a great message about the roles played by both an Actor and an Audience. The presentation he cites is called “Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts” by @MackCollier.
In the presentation, Mack draws a very interesting parallel between rockstars and companies in social media, noting that Rockstars have Fans, while companies have costumers. The idea is that rockstars are focused more on simply engaging, rather than building up a fan base. Take Pink for example (@Pink). Pink uses her Twitter account in mostly the same ways any individual would use a Twitter account. She uses it to stay connected and close with friends and other rockstars and to talk about topics she is interested in. There isn’t a lot of promotion going on. This simple difference in motive makes all the difference when it comes to building a community of brand advocates.
You can check out the blog post here: http://www.converstations.com/2010/09/brunch-n-brains-mingle-with-your-audience-become-a-fan.html or view the slides below.
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