The other morning I was half-awake and trying to go to our site and check the stats (don’t judge – I was just avoiding getting up) and I did the classic user maneuver where I typed into the search box on my iPhone “freshid.com” instead of putting it into the URL box directly. I was pretty surprised to view these search results:

Apparently, Google is sharing that one of our core capabilities is… Live Nude Events!! Except, umm, wait. Though we love doing hybrid virtual events for conferences, and live online events that involve revealing things, surprises, interviews and scooping the press we have never yet done a Live Nude Event for anyone. The pricing formula for that would be so extrapolated it would be comical:

Price + % Added for Reputation Risk – % Deducted for Number of Visible Abs + % Added for Bandwidth if Famous Celebrity – % Deducted for PR Exposure of Fresh ID for Featuring Naked Famous Celebrity…

You can see how complex this is!

In all seriousness, I DO know how Google picked up these words… I named a blog post about the first live online event we ever did (LikeMinds) “Live Nude Events… Behind the Scenes of Like Minds 2010’s Online Event”

I initially thought “Google is the Devil” but then realized this was my fault. It seemed like a great idea at the time – I was being cheeky and referring to the transparency and potential for problems you run into when you are doing a live videotaped event online, in real-time, with hundreds of real people watching, commenting, and running into their own issues. But I never intended to promote these 3 little words as a “skill” , though I’d like to think if anyone could pull off a successful, interesting and buzzworthy live nude event it’d be Fresh ID. LOL!

So, the lesson learned this week is – be careful what you name your blog posts, pages and online assets. I have chuckled at the daily visits from people searching “live nude online” or “watch live nude events” because I knew they were hitting that blog post, being disappointed and leaving again (sorry, no naked folks here!) But I’m a bit chagrined to know that an accountant or doctor, or someone else who is conservative may look us up and rule us out based on our rather randy set of offerings (according to this Google search) “Digital Strategy & Live Nude Events!! Portfolio NSFW!” 😉

Just be careful. I’m going to talk to our SEO partners about what to do about it, if anything. We have an excellent team that does SEO for our clients and we are going to use them for ourselves this year also but haven’t begun yet, so if you need SEO to clean up a problem like this or just to be found online more easily, give us a shout.

In the meantime, if you have a Live Nude Event you need to throw, Fresh ID specializes in – oh, well, I better not offer that. 🙂