Coffee bags that resemble old motor oil cans, Americana flavoring, and as the designer quips "Coffee for yer Pops." Fuel America is the brainchild of Commoner, Inc., a Boston-based identity... read more →
Yesterday and this morning I spent some time giving the online presence for our social media product, Intefy, a summer makeover on Twitter and Facebook. I've also recently redesigned the... read more →
The change to a forced Timeline display for all Facebook pages at the end of this week (March 30th!) has many of us scrambling to make sure our Pages look... read more →
Today I witnessed something really annoying. I mean, it got under my skin particularly. My friend Scott Stratten, @unmarketing, posted on Facebook that it was pathetic that there were 10... read more →
This simple, but poignant video might help you think of new things to try and do for your business if you'll sit back and think about where you could say... read more →
HOLD THE PRESSES!! JCP, or JC Penney, or whatever we are supposed to call them this week, has changed their logo again. Sadly, it still looks like something done in... read more →
If you follow any of the Fresh ID team on Twitter, you probably couldn't have missed the snowbrawl mayhem we dove headfirst into yesterday. It actually began the night before,... read more →
We've been taking the time to create press releases meant for online publications about the recent live events we've done using our Twitterface tool, with some good results. Lisa began... read more →
Two different friends of ours on Twitter, @simonkuo and @britt_w, shared a link that I had not had time to look at until today. Once I did, I was amazed.... read more →
We had an interesting Thursday/Friday last week. For those who don't know, our product Twitterface has come out of beta and is now a paid product. Pricing is still being... read more →
I'm excited to see some brand redesigns that have recently occurred, to two long-standing brands we are all so used to we probably don't even think about them much, for... read more →
I can't believe I'm writing about Domino's #newpizza, because I haven't even thought about Domino's Pizza in years, but last night I caught a commercial on television that piqued my... read more →
Something has been on my mind for a while, and I've waited to write it because I have no data for this theory that's been formulating in my mind, and... read more →
I witnessed a train wreck this weekend. Not a physical one, but an online version involving a social media company, a respected business consultant, an advice video, blog comments and... read more →
Two well-known brand strategists engaged in a conversation on Twitter yesterday that caught my attention. Olivier Blanchard, The BrandBuilder and Gabriel Rossi were discussing some of the problems companies have,... read more →
